Dreamworks SKG in 2003 |
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Abstract:
The case provides an overview of how strategies are formulated in the highly creative entertainment industry. Contents:
Keywords:DreamWorks, Steven Spielberg, Hollywood, Movie industry, David Geffen, Universal Studios, AOL Time Warner, Disney, Columbia Pictures, Jeffrey Katzenberg, Oscar, Franchise movies, Lord of the Rings, Spider-Man, Music business |
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